Adopt the I Owe U mindset. The mindset that regardless of anything else - your job is to help the other person be successful - in the belief that if you genuinely help them, they are likely to want to help you (the power of reciprocity).
Whilst there will be value to you and the other party from the conversation, take yourself out of the I We U words as much as possible.
Make the U immediate. Remember this is the value they will walk away from this meeting with. Not the value you might provide over the longer term.