Coaches and Facilitators - Singapore

David MacDonald
Tel: +65 9146 3096

David MacDonald spent 19 years in banking and wealth management in the UK, during which he tackled client-facing roles, team leader roles, and regional sales management roles. Through this time, his various positions saw him work with National Australia Bank Group, RBS Group, and Barclays Group.

David was a founding Director of macsimize in 2001, a learning and development business focused on the banking and financial services industry, serving clients in Asia Pacific, the Middle East and North Africa from 2001.

David is now Managing Director and Head of Consulting & Learning Solutions at
Hubbis.  Based in Singapore, his areas of responsibility include: client relationship management and business development; creating and implementing holistic learning and development solutions for clients across South-East Asia; and developing a range of skills and behavioural change-related learning & development solutions to the Hubbis platform to complement the online learning.

Key clients that David has worked with in recent years include:Aberdeen Asset Management; Bank of Singapore; Barclays Wealth; CIMB; Coutts & Co; HSBC; IP Global; Royal Bank of Scotland NV; Solution Providers; UBP; United Overseas Bank; and Zurich International.


Sunao Fujii
Tel: +65 6339 2800

Sunao has nearly 20 years of consulting and training experience. Prior to moving to Singapore, he was based in Tokyo and worked for a management consulting firm assisting foreign firms entering the Japanese market.  In 2001, in a major consulting assignment, Sunao established and successfully led a Japanese call centre operation providing mobile healthcare services to several multinational companies in the financial services industry across Japan.

Sunao is fluent in English and Japanese and very familiar with different behavioural and management styles and the cultural diversity challenges between US, European, SouthEast Asian and Japanese teams.

His experience includes helping teams improve operational efficiencies and sales force optimisation, resulting in improved bottom line results. He is well versed in leadership transition and change management issues, particularly with multicultural teams.

Sunao’s strengths lie in balancing a methodological approach with cultural and personal sensitivities and ensuring clients gain direct benefits from organisational development initiatives.

Sunao is a member of the Singapore Training and Development Association, and certifed in the Myers-Briggs Type Indicator (MBTI) Personality Profile, the Extended DISC, and IoweU's Better Buyer Relationships.

While in Japan, Sunao worked with a number of financial institutions, including major insurance companies. Recent clients Sunao has worked with in a training & consulting guise include: Ajinomoto, BMW Asia, Credit Suisse, HP, JTB, Lenovo, Maersk, Microsoft, Mitsui & Co., Mizuho CB, Murata Electrics, Nokia, NorinChukin Bank, PIMCO, Rolls-Royce, Siemens, Singapore Exchange, Sojitz, TDK, Three Bond, Toyota Tsusho and UBS. 


David Spence
Tel: +65 6339 2800

David has held a variety of senior roles in the Sales and Marketing functions in the UK, the Channel Islands, and more recently, Malaysia. With over 20 years of professional experience, he has in the last three years, been engaged in over 20 individual consultancy assignments within the Asean region helping clients refine and enhance their distribution strategies and sales effectiveness.

His background as a practising Financial Adviser and Associate member of the UK's Society of Financial Advisers, affiliated with the Chartered Insurance Institute, he has significant and meaningful experience that he applies to consulting and training interventions that focus on the Banking and Finance sector.

Through his MBA studies, and having had direct "cost centre" responsibility within the RBS Group, he has been able to apply more generalist skills with his specific domain knowledge in sales and sales management to assist clients in a multitude of organisational and human capital development issues.

David has participated and led an extensive range of significant change management programmes covering general cultural issues to specific sales and service issues. He has also facilitated strategic and business planning reviews for Exco's, carried out executive coaching, teambuilding and various other skill based and business orientation events.

Having travelled extensively with his business interests and worked within rapidly changing and challenging environments, David is at ease in working across organisational reporting lines and with multi-cultural teams of diverse backgrounds and experiences.

Clients that David has worked with include: Prudential, UOB, Maybank, Allianz, UBS, Generali, Banco De Oro, Public Bank, Southern Bank HSBC and NTUC Income. He has also spoken at a variety of conferences around the region on Distribution and Human Capital Development topics.


Tel: +65 6339 2800 (office) 
      +65 9685 5066 (mobile)

Maxine has 12 years of experience as a professional trainer and facilitator.She is generous in transferring knowledge and skills to those willing to learn and has a great ability to reassure and motivate even the ‘toughest link’ in any group situation.

She focuses most of her training effort in the areas of high-performance team development, sales excellence and communication skills.

Maxine believes firmly in continuous self-improvement.To keep up with trends in training and development, she regularly attends and organises workshops for trainers and facilitators that provide a platform for knowledge and global best-practice sharing.

Her outgoing personality and unique approach to training delivery have made Maxine a much sought-after workshop facilitator with organisations across many different industries and with participants form all levels of these organisations – from the front-line, all the way up to the CEO.

Another thing that sets Maxine apart as a Trainer of special ability, is her knowledge of and abilities to successfully and sensitively deal with cross-cultural issues.In today’s global market place, this skill is much in demand.

Her multi-lingual abilities have allowed Maxine to work on projects around South East and North Asia.

Some of the key clients that she has worked with include:BMW; Discovery Networks; DBS Bank; Prudential; Rolls Royce; UBS and Zurich International.